Future-Proofing Your Mobile Budget Marketing Approach
Mobile Purse Marketing
Mobile budgets, like Apple Wallet and Google Purse, shop digital variations of credit cards, loyalty cards, occasion tickets, discount coupons and even more. They're an indispensable consumer engagement device for brand names since they're an irreversible, easy-to-find, low-barrier way to link and transform.
Unlike e-mails or social media contextual linking ads, mobile wallet passes can be continuously updated with dynamic content-- which consumers want and expect. For example, a retailer can set up an automated campaign that sends daily deals to its mobile wallet pass holders for a limited amount of time.
This sort of targeted messaging programs you respect your most dedicated consumers while additionally driving even more deal frequency-- a powerful combination. It's an especially effective strategy for brands that intend to drive consumer commitment without having an application.